Privacy Policy

PRIVACY POLICY — The Final Embers

Last updated: 21 November 2025

This policy explains how The Final Embers Ltd (“we”, “us”, “our”) collects, uses and protects your personal data when you use www.thefinalembers.com (“the website”).

By using our website, you consent to this Privacy Policy.

Information We Collect

We may collect and store the following information:

Identity and contact details (name, email, phone number, delivery address)
Payment and transaction information (processed securely via third-party processors)
Taste preference and questionnaire data if you choose to provide it
Marketing preferences (email / future SMS)
Technical information including IP address, browser type, and cookies

How We Use Personal Data

We process personal data for the following purposes:

Processing and delivering orders
Customer account creation and management
Email marketing via Mailchimp
Transactional and delivery notifications
Future personalisation of whisky recommendations based on taste data
Fraud prevention and age/identity verification
Analytics and performance improvement via Shopify and Google Analytics

We do not store or process your full payment details. Payments are handled securely by third-party providers including PayPal, Klarna and debit/credit card processors.

Marketing Communications

When you join our waiting list or place an order, you may receive marketing emails from us through Mailchimp. You can unsubscribe at any time.

We currently do not send SMS marketing, but may do so in future. If introduced, you will only receive SMS if you provide explicit opt-in consent.

Lookalike Audience Advertising

We may use anonymised or hashed customer data to create lookalike audiences for advertising purposes (for example, via Facebook Ads). We do not upload full personal identifiers for direct targeting.

Sharing Personal Data

We share data only when necessary, including with:

Boxworx (fulfilment partner) — delivery and returns processing
Third-party couriers — delivery notifications
Age/identity verification providers
Payment processors (no access to full card details)

We do not sell customer data to third parties.

Data Retention

We retain customer information for as long as necessary to comply with legal, financial and tax obligations.

Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction or deletion
Withdraw marketing consent at any time
Request transfer of data
Object to automated decision-making

To make a request, email: support@thefinalembers.com

Security

We take reasonable technical and organisational measures to protect personal information. However, no system is completely secure and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page and take effect immediately.

Item added to your cart